Schreiber Content Marketing Solutions

1. Be reachable online 2. Advertise on Metasearch Engines 3. Interact via social media and videos 4. Run Ads everywhere 5. Don’t forget email marketing 1. Be reachable online First things first, you need to be reachable, or rather searchable online to start with any hotel digital marketing strategy. Because, if you’re not even visible online; then regardless of how much you slog, it’s not going to work. Now, how to be reachable online, you may ask? Simple. Get your hotel website designed. Perform SEO. And when I say a hotel website, I don’t just mean put up some poor pictures, add 2 lines of content about your hotel, and be done with it. NO. I mean a hotel website which showcases your amenities, your hotel location, your rooms, and everything else that your hotel is. 2. Advertise on Metasearch Engines Next, we talk about Metasearch Engines viz. Google Hotel Ads, TripAdvisor and, Trivago. Believe it or not, but listing on these metasearch engines will not only boost your visibility, but also improve your brand value. Though, being available on metasearch would need you to be open to receive direct bookings. The more direct bookings you get, the more you’ll

«Know your niche, feed your fish!» -Ilya Schreiber. Being a long term strategy content marketing enhances connection between you and your customers. Feed their interest providing a useful content on a permanent basis.   Here is the definition by Content Marketing Institute:     «… a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.» 2 main reasons to start a content marketing campaign are Increased Sales and Customer Loyalty.     What probably can’t be measured with a traditional conversions, ROI and revenue as it occupy the top part of the selling funnel.     With all this noise of everyone’s daily routine we should be focused on providing a valuable content that catch attention and fit our client needs, wherever they are big guys from broadband company or a small retailer from California. What is the most engaging content you can offer? Is it a guide-style set of articles describing a problem solution with every tiny detail? Always start from the client side. Concerns, doubts, wet wishes everything should be heard and represented in one of expected formats they prefer whether

Digital Marketing, before you start What is all about? In need of understanding where are your clients, speaking their language, and starting the conversation in a right time. That’s are the main elements of digital marketing. Use a SMART model for determine your goals. SMART is an acronym which is essential when setting any campaign objectives: Specific – be more specific defining your goals Measurable – how do you know when the goal is reached? Achievable – know your limits, don’t pick an unachievable goal. Relevant – be relevant to your overall business goals Time-sensitive – be sure to have your turkey before the Thanksgiving day, scheduling all the tasks in your marketing calendar. Key Performance Indicators (KPI) for digital marketing This are a measurable values used by marketers for evaluating success across all marketing channels. For making informed decisions and improving results month-over-month. Thus KPIs can be divided into 5 groups. 1. Website & Traffic metrics 2. Lead Generation 3. SEO optimization 4. Paid advertising 5. SMM tracking