hospitality marketing

Digital marketing for hotels and the hospitality industry, in general, isn’t easy. Constantly increasing competition, not just from new hotels, but also from online travel agencies (OTAs) provides challenges to hotel marketers who are striving for more direct bookings in 2020. With over 15 years of digital marketing experience within the industry, we felt it was only right to share some of the insights that have been successful for our clients during this time. In addition, we have new tips and hacks that we believe will be a powerful weapon for hotels in 2020 and allow them to reduce the long term reliance on OTAs. Here’s our list of the top ten digital marketing strategies in 2020 (but first, a short video!) 1 – Forget about organic reach on social media – those days are over In January 2019, Mark Zuckerberg publicly stated that in an attempt to reduce commercial content from invading news feeds, Facebook users will now see much less of this content with a focus on posts by friends and families instead. With this in mind, hotels need to re-think their posting strategies on platforms such as Facebook and Instagram. With less people likely to see the