digital marketing for hotels Archives - Schreiber Content Marketing Solutions

10 Effective Hotel Digital Marketing Strategies for 2020

January 27, 2020 Ilya Schreiber digital marketing for hotels, hospitality marketing

Digital marketing for hotels and the hospitality industry, in general, isn’t easy. Constantly increasing competition, not just from new hotels, but also from online travel agencies (OTAs) provides challenges to hotel marketers who are striving for more direct bookings in 2020. With over 15 years of digital marketing experience within the industry, we felt it was only right to share some of the insights that have been successful for our clients during this time. In addition, we have new tips and hacks that we believe will be a powerful weapon for hotels in 2020 and allow them to reduce the long term reliance on OTAs. Here’s our list of the top ten digital marketing strategies in 2020 (but first, a short video!) 1 – Forget about organic reach on social media – those days are over In January 2019, Mark Zuckerberg publicly stated that in an attempt to reduce commercial content from invading news feeds, Facebook users will now see much less of this content with a focus on posts by friends and families instead. With this in mind, hotels need to re-think their posting strategies on platforms such as Facebook and Instagram. With less people likely to see the

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5 Digital Marketing strategies applied by Hotels (Marriot | Hilton | Hyatt | InterContinental)

January 15, 2020 Ilya Schreiber digital marketing for hotels, hospitality services marketing, hotel marketing

Take a look at this article by Socialtables, about 5 Digital Marketing strategies applied by Hotels (Marriot | Hilton | Hyatt | InterContinental). 10 minutes of reading, a long time to consider. In an age of ever-expanding digital interconnectivity, hotel digital marketing professionals must adapt to changing customer demands. But the best in the business aren’t satisfied to just adapt. And they would rather lead than follow, by surprising and delighting clients with daring and imaginative initiatives. The top hotel companies know how to shape customer preferences better than anyone, which helps to explain their immense success. Hotel managers and marketing experts everywhere can learn a lot from their example and must learn from their example if they expect to ride the digital wave to glory. Best practices in hotel digital marketing are changing on the fly. And here are five you should be up to speed on, along with fascinating examples of how the world’s most prestigious hotel chains are putting them into action. The best in the hotel business aren’t satisfied to just adapt when it comes to digital marketing. Click To Tweet 1. Embracing digital media for hotel with gusto. Example: Marriot International’s Travel Brilliantly digital magazine.