hospitality services marketing

Take a look at this article by Socialtables, about 5 Digital Marketing strategies applied by Hotels (Marriot | Hilton | Hyatt | InterContinental). 10 minutes of reading, a long time to consider. In an age of ever-expanding digital interconnectivity, hotel digital marketing professionals must adapt to changing customer demands. But the best in the business aren’t satisfied to just adapt. And they would rather lead than follow, by surprising and delighting clients with daring and imaginative initiatives. The top hotel companies know how to shape customer preferences better than anyone, which helps to explain their immense success. Hotel managers and marketing experts everywhere can learn a lot from their example and must learn from their example if they expect to ride the digital wave to glory. Best practices in hotel digital marketing are changing on the fly. And here are five you should be up to speed on, along with fascinating examples of how the world’s most prestigious hotel chains are putting them into action. The best in the hotel business aren’t satisfied to just adapt when it comes to digital marketing. Click To Tweet 1. Embracing digital media for hotel with gusto. Example: Marriot International’s Travel Brilliantly digital magazine.